Does The FTC Hate Internet Marketing?

Internet marketing changed forever after December 1, 2009. On this date, the FTC implemented a set of guidelines that would restrict how bloggers, eBook authors and affiliate marketers could promote their wares. Many panicked at these changes. All throughout the blogosphere, Internet marketers voiced concern over how these guidelines would ruin their business. Some of this talk even scared away new entrepreneurs, who were already distrustful of online money making schemes. However, whether you are old or new to Internet marketing, the FTC guidelines are nothing to be afraid of. In fact, when implemented properly, these new rules could actually increase your conversions. You just have to follow the FTC Internet marketing plan.

The FTC Internet marketing plan should address two major components of your advertising strategy: testimonials and your relationship to the company at hand. In the past, Internet marketers ignored or exploited these factors, which resulted in consumer distrust. It got to the point that anything associated with ClickBank or affiliate marketing became viewed as a scam. The overly-hyped copy and dishonest testimonials weren’t enough to generate new sales. If customers didn’t request refunds, they simply bad-mouthed the brand. When the FTC took notice, they began to believe that ALL Internet marketers were unethical. You can change their views with the FTC Internet marketing plan.

In regards to testimonials, you have two choices. You can either eliminate them from your campaign, or you generate them based on the FTC’s new guidelines. In the FTC Internet marketing plan, positive testimonials are allowed, but they must be offset with a statement describing a more “realistic” result. For example, if you sold a weight loss eBook, it would be acceptable to showcase testimonials where customers claim that your product helped them lose 10, 20 or even 100 pounds. However, at the end of this charade, you must include a statement saying that the average customer only loses “X” number of pounds based on whatever study you did. If your experiments reveal that 99.99% of your customers didn’t lose anything, that fact must be disclosed on your copy.

If your results are especially disheartening, you will have to revise your FTC Internet marketing plan. You can either use humor to balance out the negative results, or you can omit the testimonials and lower the price of your product. In the meantime, focus on the facts in your copy. Tell what your product does, but do not give any wild promises of results. By doing so, customers will actually develop more trust in your brand.

Now you are ready to learn about the second component of the FTC Internet marketing plan: material disclosure. With material disclosure, you must tell consumers what your relationship is with the merchant you’re promoting. If you created a product yourself, make mention of this fact in your copy. For affiliate marketing and/or paid endorsements, you will have to say you’re an affiliate that receives commissions or endorsements for your reviews. Now this might seem like a drag, but in the FTC Internet marketing plan you can work this to your advantage. If you do not already own the product in question, purchase it and start analyzing what it does. Take pictures of your investigation so that consumers know you’re not faking. In the case of eBooks, you will have to take screenshots or pictures of the results of the information.

When consumers reach the end of your copy, they will see that you’re an affiliate not because of some get-rich-quick scheme, but rather because you have faith in the product you’re promoting. You can even tell them that they can get into the business too, if they are pleased with the product. Of course, this type of promotion should be done separately, as you still want to keep them on the same thought within your main copy.

If you do decide to initiate a “second” promotion, include a free newsletter subscription at the bottom of your Web page. It should come after your payment buttons and affiliate links, as it is your last chance to try to connect with the customer. If they subscribe, you can send them newsletters explaining how they can copy your success. In the process, you can sell even more materials.

In summary, the FTC Internet marketing plan is really what webmasters should’ve been doing all along. It is sad that so many in the Internet world forget that ethics generates far more sales than sleazy, overhyped copy. At the core of the FTC Internet marketing plan, you would never promote a product you didn’t try for yourself. You would also give more realistic testimonials. Beyond that, there are no additional concerns with the FTC Internet marketing plan. As long as you remain honest with your promotions, the FTC will not curtail your online advertising. Remember, the FTC is not against Internet marketing. What they are against are advertisers selling inferior products to gullible, uninformed consumers. If you give consumers honest information, you will not have any problems with the FTC’s new rules.

How Can Internet Marketing Help You Succeed Online?

Our society has drastically changed through time. In the recent years, we have become dependent on the different technological advancements in our society. One very good example of this is the way that people have found solace in using different gadgets like mobile phones, laptop computers, notebooks, game consoles and many others. Apart from these gadgets, the internet has also become necessary. It is as if people treat the internet as a part of their daily needs. Sometimes, people often spend more time using the internet than socializing. Because the internet has become so popular, businesspeople have found a way to make a good use out of it, and this is through creating various kinds of online businesses.

Online businesses today offer several kinds of products and services. These products and services can be very menial or can be very important. What drives people to support online businesses is the convenience that they derive from it. Imagine how convenient it can be to just sit before the computer, make a few clicks, order, pay and wait for your order to arrive. Apart from the benefit that the internet provides consumers, the internet is also very beneficial to businesspeople or the people providing the consumers what they need. An online business provides a very good chance to a have a decent earning. In fact, online businesses can provide more money than traditional businesses.

If you are highly interested to earn money through creating an online business, you must learn how to market your product or services efficiently. You can do this by knowing how to reach your target clients and make them become interested to whatever it is that you are offering. There are plenty of internet marketing strategies and experts, like the eformula course that you can use and that can help you effectively promote your product and services or your website as a whole.

Internet marketing practically aims to help you succeed online. The basic idea of online or internet marketing is urge or drive more internet users to visit your website. When people notice you and know where and how to find you, there is a very big possibility that they will patronize or get the product or service that you offer. When this happens, it would mean that you can earn big money fast.

So, how exactly can you take advantage of the different internet marketing strategies? It is important for you to know that internet marketing materials and services such as the eformula can come for free, or you can pay for them. Whether you pay for it or get it for free, you should be aware of the 4 important steps in marketing your website.

The first one is that you must investigate. Gather data about the other online business players and your target market. You should be able to know what your competitors are doing online to promote their website. For example, what kinds of internet marketing strategies are they using or what offers are they providing their clients. You must also have an idea of what your target market wants or needs and where you can find them.

The second step is to make a logical analysis of the data that you have gathered. In this step, you should be able to identify the weaknesses and strengths of your competitors. You should also be able to find out what you can give your target market that can surely make them happy, and would make them want to avail of your product or service. When analyzing your data, you would have to get a picture of what is going on around you and how you can actually win over the other online business players.

Third is to create a strategy. Once you have your data and you have already analyzed it, the next step is to plan your moves and eventually act on it. There are plenty of internet marketing strategies today, and you will surely have a lot of choices. You can even take lessons like the eformula course to help you choose among the different kinds of internet marketing strategies present today.

Lastly, never forget to check the results of what you have been working on. Monitoring allows you to evaluate whether you have gathered the correct data, made the right analysis, and used the best internet marketing strategies. Moreover, you should know that search engine rankings change from time to time. Be aware of these changes and try to figure out the best approaches that you can make to keep or improve your ranking.

Having your very own online business can be very exciting, but becoming successful online can make your online business experience more exciting. The good news is that success is just 4 steps away. So, take it and enjoy the sweet taste of success.

Internet Marketing Services: What Should You Engage In?

For those new to building businesses online or taking a traditional business to online, internet marketing is equivalent to a mythical beast of elusive nature. Building a website alone is complicated enough even with a web designer working on it, but now internet marketing? Search engine optimization? Social media marketing? Videos? Podcasting? Wait, will the list ever end?

Such as the perplexing questions one will have in her mind if she is not familiar with internet marketing at all. It gets worse when so-called gurus try to bombard with pitches on their services which deliver the world only at cost of $998.238 to make sure you generate $1234.5678 in net revenue a week from your website. With things like this, internet marketing can’t be legit, right?

Fortunately internet marketing is a real deal. A bona fide set of methods which you can use together with traditional marketing strategies to maximize your revenue and deliver cost-effective messages to widest audience possible. But if you are completely baffled about all internet marketing mumbo-jumbo, then you will need to know what internet marketing services you should pursue. Without knowing what will fit your needs and your target market, you will just be wasting your money.

“Know Thy Market, First”

Internet marketing is just like any regular marketing, it deals with people – individuals who have problems and want to solve those by buying your products and services. It only uses Internet to deliver your marketing messages and information to people in your target market plus more. Nothing magical or confusing here.

If you have decided to engage in internet marketing services, you absolutely must know about your customers. You have to know where they go, what they like, what their demographics and sociographics profiles are, which websites they usually go, what social networks they are, what time they are mostly active online, where they are looking for your products, what influence their decisions and… well, you get the picture.

Without knowing your customers, you cannot target and direct any of your marketing efforts, be it traditional or online, to be efficient and effective.

Now that it is clear you need to know about your market first, let’s get down to details about internet marketing services.

“Search Engine Optimization”

Search Engine Optimization (“SEO”) is a process to push your website to be in top 10 spots of first page in search engines when people search for related terms to your business. 90% of internet users use search engines to find information they want. And most of them pay attention only to top 10 results. If your website is in there, you are guaranteed to gain a lot of visitors. This kind of ranking is something you cannot buy. It is a process which an internet marketing professional can help you with.

“Email Marketing”

No, not those spam mails we all hate. There are truly legitimate ways to use email as a marketing tool without being annoying or sending spams. Internet marketing professionals can help you build a list of email newsletter subscribers who are willingly giving their contacts to you to send them emails, and also help you to run regular email newsletter to keep your subscribers updated about whatever information you want them to know. It is similar to warm-approach in traditional marketing.

“Videos Distribution”

Very high percentage of today’s internet usage is in videos. YouTube, Vimeo and alike are very popular for several reasons. It is undeniable that people tend to pay more attention to video contents than texts. Online marketing experts can help you create suitable videos for your business and rank them in search engines, along with distributing those using social networks to attract maximum eyeballs. And speaking of which…

“Social Networks”

Basically social networks are where people hang out online to talk about their interests, daily happenings, post photos they shot or like, share information, news and gossips and generally doing social activities. We all have one. It is pretty certain you know what Facebook is.

Marketers can tap into these social networks to actually increase brand awareness, brand exposure and increase revenues. You need to find if your target market is suitable for which social networking platform. Chances are, you will find them on one or another. Online marketers can help you build campaigns to reach out to them with suitable messages without trying to sell too much.